Valentine’s Day is a time to show your love and affection to someone special. And while there are many ways to do that, one of the most popular ways is with a box of chocolates or candy. Every February 14th, stores across the country fill their shelves with heart-shaped boxes of candy, each with its own unique message of love. I have been both on the giving and the receiving end of a heart-shaped box, but so has anyone who celebrates Valentine’s. But just how much do Americans spend on Valentine’s Day? What is the most popular gift? How many heart-shaped boxes of candy are sold each year?
As per some statistics, around 36 million heart-shaped boxes are sold yearly on average for Valentine’s Day.
Valentine’s Day is a special day of the year when people show their love and appreciation to their significant other. The sweet way to show love is by exchanging heart-shaped candy-filled boxes. These are some amazing statistics concerning Valentine’s Day sweets and gifts.
How Many Heart-Shaped Boxes of Candy Are Sold Each Valentine’s?
Valentine’s Day is the ultimate occasion to show your loved ones how much you care. And when it comes to expressing our love, nothing says it quite like a heart-shaped box of candy. Over the years, this sweet treat has become a staple of the Valentine’s Day season.
According to statistics, an average of 36 million heart-shaped candy boxes are sold each year leading up to Valentine’s Day.  That is an impressive number and speaks volumes about how much we all treasure giving and receiving this tasty gift.
The most popular heart-shaped box of candy is chocolate, and not surprisingly, it makes up more than half of the nation’s chocolate purchases around Valentine’s Day each year. While candy may be considered a small gift compared to some other more extravagant items available for purchase on what has become one of America’s biggest spending holidays, it indeed remains a powerful way to show your love.
And I love showing my love with chocolate — it’s something that I enjoy dearly, so I love to share it with my loved ones!
What Is the Most Sold Heart-shaped Box of Candy?
Valentine’s Day is a day of love and remembrance, often expressed through heartfelt gifts. One of the most popular gifts to give is a heart-shaped box of candy. And according to recent reports, Americans spend a fortune each year on heart-shaped boxes of candy for Valentine’s Day. 
As such, it begs the question: what type of heart-shaped box of candy is most popular? It turns out that chocolates are at the top of the list; chocolate hearts are the most commonly purchased, while M&Ms were also quite popular in several US states in 2022.
Furthermore, Hershey’s Kisses were found to be more popular in five states, but many various types of candies, like cupid corn, chocolate roses, and candy necklaces, are also high on the list.
All in all, it’s clear that when we’re looking for a sweet surprise on Valentine’s Day — we look no further than heart-shaped boxes of candy! And I’m no exception!
But did you know you could make your heart-shaped box of chocolate yourself? Here’s how to make the box, and for the candy — well, you can fill the box with homemade sweets, but you can always buy your love’s favorites!
How Much Do Americans Spend on Valentine’s Day?
According to the National Retail Federation (NRF), Americans have been spending more and more money each year on Valentine’s Day — with an estimated $25.9 billion expected to hit in 2023, while per-person spending is expected to come in at around $193, with more than half of consumers planning to spend as much. 
However, the same statistics show that not only do people spend on gifts for their significant others, but they also purchase something for co-workers, pets, friends, and teachers. This is why total spending on these gifts is expected to reach $7.1 billion, which is higher than the last year but lower than in 2020.
In comparison, in 2022, the numbers were lower — $23.9 billion.
What Is the Most Popular Gift on Valentine’s Day?
My own childhood Valentine’s Days were made mostly of chalky candy hearts with messages like “Be Mine” and “Kiss Me.” Since then, things have drastically changed.
Now, heart-shaped boxes of candy are one of the most popular gifts to give on Valentine’s Day. What has really changed significantly over time is the message that we’re sending out with these gifts.
One survey showed that 15% of Americans would prefer a gift to be some kind of experience, including movie or event tickets, while 10% prefer clothing.  So while chocolates and candies remain a staple in all Valentine’s Day celebrations, they are not the only thing popular.
In addition, jewelry also tends to be a top choice among romantic women, while flowers are naturally at the top of the list as well! 
What do you gift to your loved ones? I would love to get inspired by your answers in the comments because I always need more ideas!