Does Hailey Bieber (29) Actually Know How to Cook?

She has a viral Erewhon smoothie, a cult-status skincare line, and enough social media clout to make anything trend overnight. But when it comes to what actually happens inside Hailey Bieber’s kitchen, the internet has long had questions.
Can a supermodel and beauty mogul who seems to have it all together actually hold her own with a skillet? As it turns out, the answer is more interesting than most people expected.
From Bathroom to Kitchen
The story really starts with ‘What’s In My Kitchen?’ Bieber launched the YouTube cooking show in April 2023 as a natural spinoff of her wildly popular interview series, ‘Who’s In My Bathroom?’ The six-episode first season featured her making signature dishes at home, including chicken wings, pizza toast, and her famous Erewhon smoothie, all filmed in her actual kitchen.
In the first episode, she made chocolate chip pancakes and set the tone immediately. She wrote under the YouTube video: “Disclaimer: I’m just a foodie who loves to cook, but I am NOT a professional chef.”
She also warned that her recipes are not always from scratch and do not always make the most sense, but that is just her “Hailey way of doing it.”
What She Actually Makes
Beyond the show, Bieber’s cooking life plays out regularly on social media. She shared on Instagram that she made vegetarian rice paper dumplings at home, writing “I made these vegetarian rice paper dumplings tonight and…wow.”
She has also cooked with her mom and grandmother, making a family Brazilian pão de queijo recipe on camera, the kind of moment that feels genuinely warm rather than curated.
Her Own Honest Answer
When Harper’s Bazaar asked her point blank, she was refreshingly direct: “I can cook. Yeah, I’m actually not a bad cook, and I really do enjoy it. I just get lazy.”
She also admitted a current fixation on cottage cheese pairings, specifically cinnamon rolls topped with cottage cheese, and keeps a whole food and recipes board on Pinterest dedicated to exactly that.
Hailey Bieber in the kitchen is not competing with anyone, and she has never pretended to be. She is someone who genuinely loves food, leans into her imperfect cooking style, and somehow makes rice paper dumplings feel like a whole moment. That might actually be the most relatable thing about her.
